Live demo

Leicester city centre · Friday to Sunday

A screen that walks your customers to your door.

AdWalk is an LED screen worn by someone walking from Leicester Station, along Granby Street, to the Clock Tower every Friday, Saturday and Sunday, 12pm to 6pm. You choose what it shows: your best dish, a deal that changes daily, a short film, a job advert, or a code people can scan.

Ask for the live demo See pricing

Book it by the hour, from £13. The format you run never changes the price.

Illustration. The businesses and offers shown are examples.

The route

One fixed route through the city centre.

Every shift walks the same streets, so you always know where your offer is seen. The route runs straight past Granby Street's restaurants and cafes.

  1. Leicester StationWhere people arrive in the city centre.
  2. Granby StreetPast the independent restaurants and cafes.
  3. Clock TowerThe middle of the city centre.
A person wearing the AdWalk LED screen backpack, with the screen showing the AdWalk logo.
Days
Fri to SunEvery weekend
On the street
18 hours6 hours a day, late morning to early evening
Advertisers per screen
Up to 5Each with guaranteed screen time
Where the route starts
5.5 millionentries and exits a year at Leicester Station, about 15,000 a day1

Office of Rail and Road, Estimates of station usage, April 2024 to March 2025: 5,527,136 entries and exits at Leicester.

Choose your ad format

You decide what the screen shows.

The screen is yours for the time you book. Put a single image on it, a looping clip, a deal that changes daily, or a code people can scan. We can hand out your leaflets or samples at the same time. Pick what suits the job.

  • Static ad

    One strong image and a line of text. The simplest thing to get right, and it reads from across the street. Suits anyone with one clear message.

  • Video ad

    A short clip on a loop. Movement catches eyes that a still image misses. We can make the clip for you, ask us for a quote.

  • Daily special board

    A lunch deal or a menu that changes each day, so the screen matches what you are actually serving. Suits cafes and restaurants.

  • Scan and redeem

    An offer with a QR code. People scan, claim a one-use code on their phone and show it at your counter, and you see how many did. Optional, not the default.

  • Hiring

    "We're hiring, scan to apply." A shop window sign reaches the people already walking past. This one walks to them.

  • Leaflets and samples

    The screen gets you noticed, then the operator hands the leaflet or the sample to people who stop. A leaflet on its own gets binned. A leaflet from someone standing next to a screen advertising the same thing gets read.

  • Follow me

    The screen walks towards your door showing "we're 2 minutes this way". Useful if you are off the main stretch and people do not know you are there.

The format never changes the price. Any format can run in any slot you book, and you can change it between bookings. Also available: a review or follow QR code, a giveaway, event tickets, pay on the spot through a payment link, a grand opening, or a seasonal campaign. Ask us if you have something else in mind.

One of the formats

Scan and redeem, step by step.

If you choose a scannable offer, this is the path from the street to your counter. It is one option out of several, and plenty of advertisers never use it.

A customer shows a code on her phone to a smiling member of staff at a cafe counter.

  1. Seen

    Your offer plays on the screen as it walks the route.

  2. Scanned

    A passer-by scans the QR code with their phone camera. There's no app to download.

  3. Claimed

    They get a unique code on their phone, with directions to your door.

  4. Redeemed

    They show the code at your counter. Each code works once.

How it works in detail

Optional tracking

If you want the numbers, you can have them.

Add a tracked campaign and we give you a QR code unique to you. Every scan, claim and redemption is recorded with the time it happened, and you get the figures at the end of the week. It is an add-on. An ad does not have to be tracked to be worth running.

  • How many people scanned your offer
  • How many claimed it
  • How many used it at your counter, and when

Why it works

Campaign report Example layout

Pricing

Priced by the hour.

Friday to Sunday, 12pm to 6pm. Take one hour or take the day. Peak and off-peak rates, and the format you run makes no difference to either.

  • Exclusive Hour

    The whole screen for the hour. Nobody else on it.

    • 60 minutes of screen time
    • £25 off-peak

    £32peak, per hour

  • Shared Hour

    Up to three advertisers take turns, a minute at a time.

    • 20 minutes guaranteed
    • £13 off-peak

    £15peak, per hour

  • Event Hire

    Off the route, at your event or venue. One flat rate.

    • 60 minutes of screen time
    • We come to you

    £50per hour

Peak and off-peak hours are set out on the pricing page. There is no minimum booking, and AdWalk isn't VAT registered, so no VAT is added.

Full pricing

See it working in 60 seconds. Ask for the live demo.

We'll show you the screen, the route and the formats, and you can decide what yours shows.

Ask for the live demo